Edit to Identity.
Helping Brands Come to Life through storytelling and design
A bold, inclusive brand system for a creator who doesn’t tone it down.
Project OverView
The_Gaynadian is an outspoken Twitch streamer whose humor and personality deserved equally bold visuals. The goal was to create a distinct, instantly recognizable brand identity that could scale across streaming overlays, motion assets, merch, and social platforms. The design embraces unapologetic color, playful typography, and dynamic compositions to match the creator’s energy, connect with an LGBTQ+ audience, and stand out in a saturated streaming space.
Deliverables: Brand identity, broadcast package, motion graphics, merch design
Platforms: Twitch, YouTube, Social Media
Tone: Playful, energetic, inclusive
VISUAL IDENTITY
The identity system features a primary logo, simplified icon, and wordmark variations for versatility across on-screen and printed use. The vibrant palette reinforces energy and inclusivity, while bold sans-serif typography keeps everything readable at streaming scale.
Broadcast Package
Overlay elements were designed to be bold and legible at all screen sizes,
balancing personality with on-screen clarity. The cohesive broadcast package keeps the stream visually engaging without distracting from gameplay
Motion assets
Animated screens use logo adjacent motion, on-brand color blocking, and loopable transitions to maintain viewer engagement between segments.
Supporting Channel Assets
Supporting graphics ensure a consistent brand experience across every touchpoint, from live streams to social platforms.
MERCH VARIATIONS
The_Gaynadian’s logo system was designed to flex across a range of Pride flags, celebrating community while staying visually cohesive. These variations were developed for use across merchandise and promotional materials, helping the brand connect with fans through representation and identity.
.jpg)
CLIENT NAME
Project Type
CLIENT NAME
Project Type
CLIENT NAME
Project Type
CLIENT NAME
Project Type
Outcome
The new branding creates a distinct, ownable identity that’s fun, recognizable, and scalable across multiple platforms. It gives The_Gaynadian a polished, professional presence while leaving room for playful evolution in future content.
GET IN TOUCH
My name is SARAH KAUFMANN
I'm a branding and motion designer who loves helping creators show up boldly and authentically.
Let’s make your screen space unforgettable.
Home
Portfolio
Services
About + Contact
Email (linked)
Remote
LinkedIn Icon
© 2025 Sarah Kaufmann. All rights reserved.
Website and content by Sarah Kaufmann.
Privacy